“But… but… but… This is the most important election of our lifetime!” you say.
Franklin Graham said it, Bloomberg said it, even Joe Biden said it. Oh wait, that was in 2008. And Bill O’Reilly said it in 2012. Actually, this rhetoric is used every… single… year. The New York Times was even saying it as far back as the election of 1864 saying,
“We have had many important elections, but never one so important as that now approaching….The republic is approaching what is to be one of the most important elections in its history.”
Why do politicians keep saying it, and why do we keep believing it? Check out the answer in our podcast below.